Essential Meta Tags for Blog, Websites

What is Meta Tag?

A special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page’s content. Many search engines use this information when building their indices. So it is essential for good SEO practice.

How Search Engines Work?

Search engines are the key to finding specific information on the vast expanse of the World Wide Web. Without sophisticated search engines, it would be virtually impossible to locate anything on the Web without knowing a specific URL. But do you know how search engines work? And do you know what makes some search engines more effective than others?

When people use the term search engine in relation to the Web, they are usually referring to the actual search forms that searches through databases of HTML documents, initially gathered by a robot.

There are basically three types of search engines: Those that are powered by robots (called crawlers; ants or spiders) and those that are powered by human submissions; and those that are a hybrid of the two.

Crawler-based search engines are those that use automated software agents (called crawlers) that visit a Web site, read the information on the actual site, read the site’s meta tags and also follow the links that the site connects to performing indexing on all linked Web sites as well. The crawler returns all that information back to a central depository, where the data is indexed. The crawler will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the administrators of the search engine.

Human-powered search engines rely on humans to submit information that is subsequently indexed and catalogued. Only information that is submitted is put into the index.

Essential MetaTags for Blog, Website:

Title Tag:

The title tag appears in the head block of the page, it isn’t actually a meta tag. But it essential for a webpage to increase its SEO. Title Tag looks like below,

<title>Title of your website</title>

Title tag is used just after the .

Description Meta Tag:

  • Description Meta Tag is very important from SEO point of view. It tells us what the website is about. For the search engine to understand what your page is about, you need to write a good description.
  • Writing a good description not only helps keep Google from indexing it, but also helps you get more visitors. A well-written description not only tells users what is on your page, but also attracts them to visit your site.
  • Descriptions helps in case of Google Ranking. More Rank, More Visitors.
Usually, description should be no longer than 155 characters (including spaces). Description Meta Tag looks like below,
<meta name=”description” content=”Your Website’s Description Here”>

Keywords Meta Tag:

Althoug Google no longer uses this meta tag to index your site, you can add this Meta Tag to your site. The only search engine that looks at the keywords anymore is Microsoft’s Bing. They use it to help detect spam. Just for information, an example for how keywords meta tag is looks like below,

<meta name=”keywords” content=”Keyword1, Keyword2, Keyword3, Keyword4, Keyword5, Keyword6, Keyword7, Keyword8“>

It is good practice to use not more than 8 keywords or keyword phrases.

Full Meta Content:

After adding those meta tags said above, how the full meta contents looks like is shown below.


<title>Title of your website</title>

<meta name=”description” content=”Your Website’s Description Here”>

Keyword2, Keyword3, Keyword4, Keyword5, Keyword6, Keyword7, Keyword8″>